Creating a great PPC campaign can be a long and difficult task, no matter how many times you've done it. From initial keyword research to landing page creation and ongoing keyword optimization, creating a successful campaign can be time consuming. Fortunately, in the last few years, a number of impressive PPC tools have been released that can drastically reduce the amount of time you need to dedicate to your campaigns. If you are currently a PPC manager and regularly deal with your own or clients' PPC campaigns, you should pay attention.
We have selected the best and most effective PPC tools that will save you a lot of time and effort in your marketing efforts in 2022. You will no longer feel like you are doing everything manually, skip the tedious work with these amazing PPC tools.
SE rating
Starting our list is SE Ranking, a complete SEO and PPC platform packed with features and tools. When it comes to PPC research and analysis, the most useful tool SE Ranking offers is its competitor research tool. If you enter a domain name or page URL, it will automatically show you which paid keywords the site is offering and how much they are spending. This is not only great for seeing what your competitors are doing, but it also shows you many other important metrics. Thanks to its huge database, SE Ranking also tracks any ad changes, which means you can track the location and history of any ad from your competitors.
With packages for entrepreneurs, even resellers, SE Ranking is a great PPC tool for all users. Even for beginners, their lowest plan allows users to perform 100 searches a day while displaying up to 1,000 results. Upgrade to the business plan and you can do up to 10,000 searches per day with 100,000 results per report. If you're looking for a serious PPC research tool to help you track your competitors and see what they're doing, definitely consider adding SE Ranking to your list.
SpyFu
Another must-have PPC software is SpyFu. With a name like SpyFu, you can guess what it's used for, which is tracking your competitors. That's right, this awesome software has a huge database that tracks and records all your competitors' PPC ads and the keywords they are running. Not only is this extremely useful, it can also save you a lot of time on your own campaign.
If your competitor already has a profitable PPC campaign, why create a new one from scratch? Of course, they spent a lot of time researching keywords, optimizing their titles, and tweaking their landing pages. With all this information at your fingertips, you can use it to your advantage. Not only does SpyFu let you see what keywords your competitors are bidding on and how much they're spending, it also has a handy ad history database. This database allows you to see all the ads that a company has run over the life of their campaign and the changes made to them. By keeping an eye on your industry competitors, you can save a lot of time on research by letting your competitors do everything for you.
Watch Now: The Most Honest XM Review From Traders Who Experienced Exchange Trading
Ahrefs
One of the best SEO tools with the second best crawler after Google is Ahrefs. While primarily known as an SEO tool, Ahrefs also has a lot of PPC functionality. With the ability to research your competitors' ads, find out which keywords they're bidding on, and see where the traffic is coming from, Ahrefs is a powerful PPC tool.
In addition to all the PPC features, Ahrefs also has a huge keyword database which is ideal for keyword research. Not only does it find LSIs and related keywords, it also has a lot of options that let you sort them by price, volume, and difficulty. It also has an impressive feature that tells you how much traffic for certain keywords comes from organic search versus paid search.
Combine all these features with competitor tracking and not only does it allow you to do your own PPC research but also keep an eye on what your competitors are doing. Any new ads or campaigns run for any keyword will appear immediately and keep you updated. This makes Ahrefs the perfect tool for competitor research and analysis.
SEMRush
Chances are, if you're not using Ahrefs for your SEO and PPC research, you're probably using SEMRush. With many of the same features as Ahrefs, SEMRush is a great alternative if you are looking for something else. Equipped with its own PPC ad tracking and keyword research tools, SEMRush can save you a lot of time when it comes to analyzing your competitors' PPC ads and finding those profitable keywords.
Similar to Ahrefs, SEMRush offers all the premium tools and features you would expect from a complete digital marketing tool. If Ahrefs seems too expensive for you, or you don't like the layout, style, or features, SEMRush is a great alternative that you should at least try.
google trends
Google Trends is a powerful PPC tool that is often underused when it comes to PPC marketing. Not only is this a great way to see what is popular in the world at any given time, but it can also act as a market research tool that can help you find profitable PPC keywords. When entering any keyword, Google will immediately return a popularity meter from 1 to 100 that shows the popularity of a keyword at that time. It will also allow you to see the historical popularity of that keyword and whether the search volume is increasing or decreasing.
In addition, Google Trends will also show you relevant keywords and has a special “discovery” section. This section looks for volume spikes for related keywords and will show you all keywords that have seen a sharp increase in search volume in the last few days, weeks or months. This is great for finding new and popular keywords that people are searching for. By identifying these standout keywords early, you can jump to high search volume and low competition keywords before any of your competitors.
Google Keyword Planner
The basic keyword research tool, Google's Keyword Planner, is often overlooked because people tend to use all-in-one tools like Ahrefs and SEMRush. However, Google Keyword Planner is still a powerful and completely free keyword research tool. Ideal for finding keywords relevant to specific countries, simply enter a target keyword and the tool will display hundreds of new keywords that can be sorted by volume, competition or relevance.
Since Google decided to get rid of the exact number of monthly keyword searches, many people have stopped using this once-great tool. Fortunately, though, there's an easy way to retrieve those numbers thanks to a handy plugin. The plugin, Keywords Everywhere is available in Chrome and can be installed with just 1 click. Once installed, a new column will appear in the keyword planner containing the monthly search volume for each keyword. With this new feature in the Keyword Tool, Google Keyword Planner can easily match the power of SEMRush and Ahrefs.
Unburden
Once you've collected all the keywords for your PPC campaign, you'll probably want to create a custom landing page. After all, PPC campaigns that use landing pages often get much better conversion rates than just using your homepage or services page. Unbounce is an extremely easy-to-use landing page builder that can create complex landing pages in minutes. To help speed things up, Unbounce also comes with 80 built-in templates that you can edit by dragging and dropping elements onto the page.
Since all landing page templates are expertly designed and tested to ensure you get the best conversion rates, this takes all the guesswork out of creating your own page. Just edit the existing templates and you're done. Unbounce not only helps you increase your AdWords Quality Score by creating perfectly optimized landing pages, it also helps ensure you get the best results from your traffic.
Conclusion
We hope that this list of PPC tools has been helpful and that you will find some new tools to make your PPC advertising easier. Just remember, creating a PPC campaign to manage shouldn't be too difficult if you know how to use the right tools.