You spend several hours a day on social media, start your own business, or think about how to earn passive income. So you're probably thinking about how to create your own blog. In this article, we will talk about the types of blogs, the job details, the advantages and disadvantages of your internet site.
The content of the article
Some of you may be wondering if you should start now or if the train left a long time ago. It's hard to say for sure, because all answers will be subjective. A blog can be your passion, an advertising platform, or a way to make money. If everything is more or less obvious with the first two options, doubts arise about the third.
In fact, competition increased during this period and users became more selective. Now they check the accuracy of information, pay attention to the convenience of websites and visual components. It is still possible to become popular, but it will be more difficult: you will have to put more time and effort into creating quality content. Modern bloggers are constantly looking for new tools and platforms: they work with IGTV, IM mailing lists, often appear on Tik-Tok.
The effort certainly pays off: the brands work closely with popular bloggers. They are willing to pay for advertising because they know it will be effective. Corporate blogs also make money, but indirectly. They increase customer loyalty, grab the attention of a new audience, drive people to buy.
So, if you are not afraid of difficulties but are attracted to new opportunities, let's talk about the types of blogs and websites.
blog types
There are personal, business, professional blogs, as well as:
- niche blogs: eg about lifestyle, parenting, photography, etc.;
- reverse blogging, where 90%'s content is user-generated;
- affiliate blogs, where the author talks about other people's products and links to them;
Also, you can sort blogs according to the sites where the author posts the information.
This social network is changing as fast as possible according to trends, copying new chips and using them. Periscope became popular – live streams appeared, the popularity of videos on Tik-Tok was noticed – added Reels. Instagram adds opportunities, expands the audience and tries to keep your attention in every way. Now half the audience there is advertising, meaning they can potentially buy something. Women under 35 with average income predominate. Instagram is the best platform to tell about personality and break the fourth wall between the company and the consumer. This is a simple, and most importantly, free way to create your own internet blog for anyone who wants to build a company image.
In contact with
The most popular social network among Russians: probably everyone or almost everyone has an account. Here people spend at least several hours every day: listening to music, texting, reading articles or just watching memes. One of the advantages is the relatively cheap advertising.
Suitable for anyone who wants to have a personal blog or is focused on a mass audience. It is not very suitable for luxury brands and those who sell expensive things. Partly because of audience specifics, partly because of the massive nature of the platform. Bonus: lots of different promotion tools. You can write articles, record videos, live stream and much more.
Youtube
This is a video hosting that has not lost popularity over the years. The audience is mostly men who watch videos about technology, cars, scientific developments, computer games, etc.
Suitable for anyone who wants to create their own video blog. Especially recommended for anyone promoting something related to the above topics. Keep in mind that the main types of content on You Tube are educational and fun. It is also interesting that, according to statistics, people in 90% of cases learn information about a product by watching a video on YouTube. It makes sense to create a channel there, at least with a demo of your products and other light content.
Tik Tok
Here is a younger audience, actively responding to trends. This social network has long ceased to be a platform for teenagers, has broken the download record and has become a promising tool for business promotion. Now the video here is watched by people between 25 and 45 years old, with average income. Think about whether your customers are here and, if so, how you can communicate with them. So, Pyaterochka launched a dancing flash mob on the social network and Yandex launched a music challenge to promote a Yandex.Plus subscription.
Telegram
Messengers are popular because of their simplicity and brevity. Almost everyone uses them, and the channel here will be a good tool to convey the author's information to all subscribers. Unlike a social media group, only the channel admin can publish posts, but now users can comment on data in separate chats.
This platform is used both by journalists who just want to share useful information and by startups with their own business strategy. The main tasks of these channels are: branding, increasing customer loyalty, selling advertising.
Your site
The most difficult option, but quite profitable. You can earn not only by selling your product, but also by advertising that search engines will put it on your website. Cons: You have to pay for hosting and a domain name, work constantly for at least a year to get tangible results.
You will have to master skills like SEO promotion or hiring experts. The advantage is that the site will close several of your tasks at once and generate profit through various tools. In addition, websites continue to be an indicator of prestige and quality, especially in some areas: real estate, advertising, car business, etc.
How to create your blog
First, decide your goals: will it be a business or personal blog? Most of the time, as personal blogs grow in popularity, they become commercial and monetized through advertising. Then determine the topics and ways of presenting the information. The topic shouldn't be too narrow, but not too well-known, or you'll have to figure out how to become better than hundreds of other authors.
Choose a platform based on your topic, audience, goals and content resources. For example, a photographer is better suited for Instagram and for a writer who creates longreads, their website or Yandex.Zen. After answering all the important questions for yourself, get to work.
Checklists for creating blogs: examples
How to create a blog on instagram
- Analyze your target audience, find out their age, hobbies, etc.;
- Discover the features and disadvantages of competitors, think about the advantages you have;
- Make a content plan and write the first 15 posts: choose photos for them, think about hashtags;
- Transfer the profile to a business account through the “settings” tab;
- Order ads from other bloggers or set up a target.
How to create a blog on Telegram
- Study your niche and come up with a content plan;
- Download the public Telegram channel, access to which will be available to all users. Please note that the length of the title and description cannot exceed 255 characters and published content can only be edited within 2 days of the publication date. To create a channel, in the application you need to click on the ellipsis and then on the “New channel” button;
- Create content that people want to share
How to create a blog
- Choose a CRM: for example, WordPress. Buy a hosting space, create a domain name and find a ready-made template.
- Install useful plugins to help optimize your site. Among them are plugins responsible for caching, security, error handling and analytics.
- Find out the top keywords your topic is being searched for: this can be done using Wordstat. Write a content plan.
Start writing useful articles. Pay special attention to its uniqueness and readability.
The main modern trends are cross-media and cross-platform. This means that you can create multiple blogs on the same topic, but on different websites. So you can attract an audience with each of them. Thus, you increase the audience reach, the number of views, the popularity of the content and, consequently, the number of potential advertisers.
That is all! Develop financial thinking with Ilya Sitnov. Subscribe to our newsletter here and on Yandex.Zen so you don't miss out on useful materials.
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