How to make money selling online courses

 Learn how to make money selling online courses the last decade was marked by many innovations: unmanned vehicles, cryptocurrencies, emergence of efficient algorithms. Thanks to the new devices, we can dedicate more time to self-development. The niche looks profitable.

Experts predict that the online education market will nearly double in a year. At the same time, despite high competition, there is still an opportunity to find your niche. There are courses on the Internet from companies with millions of capital and from small independent specialists with a budget of 50,000 reais for their first launch. Here you can teach people how to bake cakes if you are a baker, tell them how to make a movie if you are a cameraman.

Anyone can launch their own online course or school as well as earn money from courses. The only thing that is fair to say is that knowledge alone is not enough.

How to sell your course

Yes, you can take a course, but you won't gain anything from it. Modern audiences are picky about content: they love exclusivity, consistency, and high-quality presentation.

To create all this, you need to go through several steps. Someone tries to do everything himself, often it doesn't work out very well. The best thing is to find a team of like-minded people and experts in their field.

Successful launch plan


Find out the details: have there been courses on the topic you want to talk about? Is there demand for classes on this topic? Evaluate competitors' work, calculate cost, possible profit and implementation time. In theory, that's all – a business plan, that is, the foundation of what you want to build.

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When analyzing competitors, pay attention to how long they have been in the market, what are the characteristics of what they do.


Think about the meaning of the product and the benefits it will provide the customer. Find the differences that make the course stand out from the rest. There are 100 photography courses and you want to start another one. What are you going to do to attract others? For example, you can invite Annie Leibovitz, but it will be very expensive. And you can include homework verification in the minimal package or organize a graduation for students.

test execution

Organize a test on a small budget: whether it's a single lecture, a mini-course, or a free online marathon. Introduce the flagship product – your course.

sales launch

Post sales for the first stream and finalize course details.
Start the course and get detailed feedback from early customers. Discover the needs, clarify what you didn't like, ask for product recommendations for anyone interested.

course completion

Refine the course based on the information received.
Organize content creation, launch ads, set up ticket processing and other business processes.

First of all, a new product always needs to be tested – so you can understand how to make money on the Internet in courses, not just spend your budget.

How to make money with courses on the Internet: cases

how to make money as a tutor

case one

Unsuccessful. School online. Company X experts read about how to make money with courses and decided to launch an online course for design engineers.

What was done:

  1. Social networks created;
  2. Launched a VKontakte target for undergraduate students of architecture universities;
  3. Advertising purchased in thematic groups;
  4. Conducted a series of free webinars.
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Total advertising costs: 10,000 reais;

there was no profit people attended free webinars but did not seek to buy paid content. Causes:

  • poor quality packaging of the online course;
  • lack of an advertising strategy;
  • the price is higher than the market price.

Case two, creating websites in WordPress

Company X has its own profitable website that earns from advertising. The course has become a way to increase blogging income.

What they did:

  1. We analyzed Yandex.Metrica audiences. Typically, a testing company is launched to understand the demand and then a detailed training program is prescribed. Only those who know their audience well don't do that.
  2. I analyzed competitors and identified the public's needs;
  3. We recorded a video course and prepared a homework program;
  4. We created a landing page for the course, connected the payment module;
  5. Configure advertising and contact forms: banners, newsletter subscription forms;
  6. Set up an email newsletter;
  7. Develop a sales funnel

Project expenses: around 20 thousand reais for advertising and all types of subscriptions, in addition to a month and a half of work. Earned profit: 400 thousand reais of passive income for six months.


Many people think that there is so much competition in the online learning niche that you can't sell anything there. Someone thinks that to create a course, you have to be an incredibly cool expert. Some are sure that it will be necessary to constantly participate in the learning process. These are all myths – the main thing is to think strategically, understand what is in demand and be able to quickly learn new things.

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