The following qualities are inherent in a potentially promising niche:
✔ demand – the activity they intend to carry out arouses interest in society;
✔ novelty – goes hand in hand with demand, but attracts customers with an unusual idea;
✔ development perspective – how much demand for a service or product will grow over time;
✔ competitiveness – a new business will be able to compete with those already in the market;
✔ profitability – income generation capacity, financial potential.