If some think of social networks as a way to waste time, others find ways and talk about how how to make money on tiktok. A relatively new platform brings a good income for those who know some of the tools.
At first, TikTok was perceived as entertainment for children and teens, where there are only cute videos about kittens and quarantine challenges. In five years, the app has gathered an audience of over 800 million people, and the number of users is growing.
Now people of different ages, with different income levels, from different countries are watching videos and talking about their lives here. Already in 2022, many began to earn money from content: for example, Rakhim Abramov, at the age of 22, received an income of more than 10 million reais.
It seems like two years ago, the train had already left. In fact, earning money from your work is still possible, albeit a little more difficult than before. If you make money from advertising, it's important to get to the top: the cost of posts from these bloggers is constantly growing and, for some, it already exceeds a million reais.
There are other options, which we'll discuss next. Either way, the most important element will be the content. To create “viral” videos, decide on a direction. What do you want to share: learning tricks, humor, life tricks? Work on image and sound quality and make a profile, get the first subscribers. After that, you can think of ways to monetize your profile: advertising integrations, broadcasts, etc.
How to make money on tiktok
1. Advertise other people's profiles
The main source of income for well-known bloggers is advertising: they record videos in which they mention the advertiser and receive money for posting on the profile. Advertisers get a new audience and orders, a blogger becomes more in demand and raises the prices of their services.
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Most of the time, bloggers get their first clients almost by accident. Someone notices your profile, sees that the audience is large, and decides to buy the integration. Also, they are looking for clients and contractors on exchanges like tiktok-birzha.ru or advizer.me. There are a huge number of offers, accurate statistics on subscriber activity. Anyone can place an ad here, prices for starters range from 50-60 reais. The more interesting the content, the more they will pay for advertising: the cost of some works reaches 30,000 reais.
You can advertise an unlimited number of profiles as many times as you like, but we advise you not to go overboard – the public doesn't like that.
2. Manage other people's profiles
Some bloggers run multiple businesses, some run multiple social networks at the same time. Keeping Instagram, YouTube, Telegram and others at the same time is almost impossible, so they hire an employee and delegate tasks to him. They are looking for experts who can write interesting scripts, record and edit videos, and look for new promotion channels.
There are two forms of such cooperation. First of all, you can become a content manager and only do what is related to video. Second, you can assume the role of admin and do all the work for the blogger: respond to comments, communicate with partners and advertisers, etc.
You can earn from 10 to 15 thousand reais per month, depending on the blogger's popularity. The more responsibility you take on, the better your income.
3. Make money from music and live streams
If you remember, TikTok was originally created for young creatives, which includes musicians. You can record videos for your own or other people's music, advertising other musicians. A well-shot video grabs attention and invites you to listen to the entire song and then head to the website or another social network. Unknown or little-known groups pay around 50 reais for a video. The cost varies depending on the size of the blogger's audience.
If we talk about other options, then this is the launch of broadcasts. The method is suitable for accounts with more than 1000 subscribers. You can earn on live streams by advertising any products or services or subscriber donations. In the first case, you are promoting offers or products from advertisers: the integrations should be natural, discreet, sincere and open. Ordering a product must be easy, the product itself must be of high quality.
In the second case, you need to create high quality informative or entertaining content. It must be so good that people will agree to pay for it. If the audience likes what you do, they will watch your streams and transfer money to you, encouraging creativity. The peculiarity of this option is that the audience must be real: deceived subscribers will not pay.
4. Happy Holidays
It turns out that you want to pleasantly surprise your loved one with an unusual congratulations, and he lives in another city. So people ask for creative compliments from bloggers, allowing them to earn money on TikTok.
If you have a more or less well-known, high-quality profile, put hashtags like #Congratulations to a friend in themed videos and start accepting submissions. You will then need to discuss the details with the customer, record a video, and publish it. In some cases, the birthday person's profile is noted. The minimum cost of a video is 50 reais.
Collect a portfolio of videos with personal music, eg Semyon Slepakov, jokes, poems. Find your unique style or, for starters, see it from others. Don't plagiarize, but get inspired, think about what and how you can improve and refine.
5. Integrate your business and increase website traffic
Promote your business through TikTok. For example, the photographer's website will have a portfolio, description of services and prices, and he will show funny moments from the shoot on the social network. Users will go to the profile, find a link to other sites and visit them already. There are several disadvantages to this move. First, the business must be geo-independent, as there are no tags on TikTok. Second, if you work in the luxury segment, you're better off looking for a less massive platform.
On the other hand, use cross-platform planning: drive additional traffic to your website or Instagram. These will not always be potential customers, but due to the low cost of advertising, investments will still be recouped.
6. Earn money with the promotion
If you know the basics of segmentation and you know how it works on other social networks, explore a new niche and become a targetologist. On tiktok, as well as on Instagram, you can set up a company, but few people use it, because few people know how to do it. Analyze the target audience, define the necessary parameters, analyze the results and get from 20 thousand reais per project. You can take 5-7 projects and manage them without too much trouble.
Read More: 5 Ideas to make money as a videographer
There is another profession in this area – an SMM manager who promotes an account in every available way. He has ideas, writes content plans, assigns tasks to operators, reveals the characteristics and tastes of the audience. Also, he thinks about marketing strategies, looking for bloggers for advertising, etc. They do agree on tasks, however, with each client individually. Services can be sold individually or as a complete package. In the second case, the minimum wage is 30,000 reais per project.
Another option, albeit dishonest but still working, is to trick subscribers. To start your service, you need time and programming skills.
To work with closed chats, you just need time: you create an activity chat, whose entry will be paid, and send invitations to everyone. Interested parties pay the entrance fee to gain access. These users increase activity on each other's pages: they watch new videos, leave comments.
7. Create videos
Become an operator or editor. They are usually used by those who are short on time or who need better quality content. Equipment requirements vary: for some it doesn't matter, but someone wants drone footage in the video. The prices, respectively, will be different depending on your technical skills and equipment.
Installation is almost the same. It is true that many people think that a powerful computer is necessary for work, but now it is not so: even phone apps are suitable for simple tasks. For a video, you get 20 to 200 reais.
If you're wondering which social networks to make money on, be sure to pay attention to TikTok: the short video format will remain popular for a long time to come.