More and more people are being directed to the research: how to open an online school. No wonder it's a great way to do business. The lack of reference to place and time allows online learning to be flexible and plastic to any changes… A clear example of this is the current situation with the pandemic.
The learning process must be comfortable, interesting and attract potential students to come exactly to your classes, because a niche like online education has recently started to gain momentum never seen before. The creation of an online school has become a necessity: this is an excellent opportunity to materialize your knowledge and earn money.… It has to be said that giving you a job and other specialists will be a very important advantage.
The main steps of creating an online school
Setting up an online school is a complex and simple process. It won't be difficult to understand everything and at the same time there are important aspects you should pay attention to.
1. Answer the two main questions “what can I offer and who can buy?”
For the online school to develop and be useful, it is extremely important to find your target audience's problem and present your solution. For example, consider the current situation: with the closure of gyms, most people have lost the opportunity to systematically engage in physical activity. The coach, who also lost his salary, decides to set up his own blog, where he talks to his pupils about the correct technique to do exercises at home, helps with the choice of diet, does training. He knows his target audience is customers, who cannot physically go to the gym due to quarantine measures. The trainer started selling his services online. And even with the opening of gyms, some wards decided it was more convenient for them to exercise at home. And even more of those who signed up for individual classes on recommendation.
Therefore, you need to clearly know your target audience and their unclosed needs.
2. Analyze the market
To know which direction you need to move, you need to understand competitors' mistakes. This will give you the ability to avoid or minimize them, which will make you more successful in the future. Also, don't forget that you need to find something in which you are different and thereby attract customers.
3. Be relevant
At first glance, it might seem like this is one of the easiest points to accomplish, but that's not entirely true. Examining a particular area is not enough to educate others in it. You must understand that the world does not stop and develops every second, so it is extremely important to ensure that your knowledge does not become obsolete. Be constantly involved in your business, read new information and reaffirm your competence.
4. Determine in what format students will receive knowledge
There are two options: video lessons and student self-teaching. Both are convenient, the choice is up to the teacher. That videos, lectures can be sold prepared and this is another bonus to create an online school. The need to repeat information over and over again will go away, and that's a good time saver.
5. Organization of the process
Think about your schedule and determine what times you can offer to teach. Organize knowledge into blocks, modules, topics, divide it into different levels of difficulty if necessary.
Think if you will have helpers? If so, what tasks do you want to delegate to them and what salary can they expect?
6. Visual component
Attractive design, course completion certificates, well-crafted educational materials, clear navigation – these all play an important role for the customer when choosing you. Everything should be simple and tasteful, pleasing to the eye.
7. Formalization of your business
In the first couples, you will need to register as a legal entity or become an individual entrepreneur to open an online school, that is, a private company. Over time, you will need to take care of the license as you are still engaged in educational activities.
8. Stage of monetization
You need to calculate the value that will be advertised to clients and provide a convenient way to pay for your work.
Their:
- Yandex money
- WebMoney
- Qiwi
- Pay Pal
- Robobox
9. Attract people
They must know about you. There are different ways to distribute your product.
- A “can't refuse” is something free that you can give to a customer.
- Targeting bloggers and social networks is a risky method as it is extremely difficult to predict audience reach.
- Contextual advertising on Google and Yandex – the essence of this advertising is that when you type “learn English online” in search, your website will be shown and a person will be able to access it.
Ideas for your online school
We found out how to create an online school and what is needed for it in the first steps, now let's see which niches are free for implementation.
To understand what's worth teaching people, you need to see what professions are in demand and whether it's possible to learn it online.
Of these professions:
- game designer;
- video editor;
- internet journalism;
- interior designer;
- UI and UX developer;
- mobile designer;
- programmer;
- personal profile security consultant;
- System Administrator;
- mobile developer;
- Web designer;
- SEO specialist;
- IT specialist;
- journalist and image creator.
In addition, foreign language teachers will never lose relevance. Most of the time, they come to learn English, Spanish, Chinese, French, Japanese, Korean.
In fact, if you take your idea, clearly outline a plan of action, have knowledge, then any start will be successful. The main thing is not to lose motivation.
Platform selection is key
First, let's find out which platform to create an online school on and how it all works.
If we are talking about individual lessons or tutoring, then usually for these purposes they choose Skype and Zoom… Ideal for group activities, these apps have several interactive benefits: screen sharing, alternative whiteboard, background replacement. This is convenient for the teacher, as he can control the process: turn on and off the sound and camera of the students, and the students at the same time demonstrate the raised hand using a special button.
The next platform for creating an online school will be a wide variety of social networks:
- Instagram;
- the Facebook;
- in contact with;
- Whatsapp;
- telegram.
This way of developing your school would be suitable for anyone who sells various checklists, marathons, exclusive articles, recorded webinars, guides. Some of the above apps can host open live streams, which are sometimes used to attract customers. There is also a video calling function.
Additional Resources:
- googleClassroom;
- teachbase;
- getCourse;
- steppe;
- just click;
- moodle;
- steppe;
- udemy.
These platforms allow you to follow the educational process, register for your personal account, study the teaching material at any time, communicate with teachers and other students. It is also important that such resources allow the payment of monthly fees.
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