How to promote instagram.
Instagram It's not just a social network or a service to show good photos, but also a means of earning money. With your help, they sell goods and services, increase brand awareness, earn money from someone else's advertising.
However, the above is available if the account is properly promoted. In today's article, we offer a step-by-step guide that describes how to how to promote instagram from scratch, using tools to attract an audience.
Step 1: Design the profile header
The profile header is the first thing a page visitor sees. It can motivate you to sign up for an account and encourage you to leave. In order for the header to “work” for the promotion of the page, it is filled in, following a series of rules:
- The avatar must be clear and the profile name must be easy to read and remember.
- In the header, it is recommended to use keywords related to your business activity.
- Unusual fonts will prevent the page from entering the social network broadcast.
- It should be easy for a potential customer to find information about what you do, how to contact you and place an order, if delivery to other cities is available.
- The header contains a link to your website, blog or other social network.
Step 2: Post content
Effective instagram promotion impossible without publishing relevant and unique content. At the same time, photos, videos and stories should be selected based on the preferences of the target audience.
To find out what exactly interests her, which posts she most actively reacts to, an analysis of popular accounts on similar topics will allow.
It is recommended to upload photos and videos according to a well thought out content plan. This document, made in the form of a table with titles, will help you to fulfill two basic conditions, without which it will be difficult to promote instagram, namely:
- regularity of publication
- relevance of publications
In addition, the content plan allows you to correctly distribute different types of posts:
- funny
- informative
- selling
Step 3: Selection of hashtags
hashtags It is an effective promotion tool as it increases the reach of the post which means it helps users find your account. However, the above is only true when hashtags targeting a particular business are selected.
Put yourself in the customer's shoes. What would you look for if you were looking for a product or service similar to what you offer? However, keep in mind that people rarely enter long and complicated queries.
Use Instagram search to find out which hashtags are popular. To do this, you must enter them in a special line and analyze the number of publications with each of them.
Our advice: Use mostly medium frequency hashtags, as high frequency hashtags are unlikely to attract an interested audience to your account.
Step 4: Interact with the Audience
One of the answers to the question of how to promote Instagram itself is to work with users. This promotion method does not require financial investments, but it does involve time:
- we react for any user action. We like comments, visit profiles and comment on interesting posts from people who have left likes or comments on the account.
- Subscribe on potential subscribers by searching them by geotags or on pages with similar topics.
- we actively comment postings on accounts related to our field of expertise (e.g. landscaping, sharing opinions or impressions on the nursery page).
The above methods will not bring many thousands of subscribers at once, but they will help to make the page “live” and the audience loyal.
Step 5: Subscriber Boost Contests
Giveaways and contests are one way Instagram promotion can take place with minimal expenditure of money. After all, the prize for the winner doesn't have to be expensive. At the same time, investments are, as a rule, justified, as you not only get new subscribers, but also increase activity on the page, as well as increase the loyalty of your audience.
We do not recommend making the requirements for the participants of the competition complex. Let the conditions imply the need to take a minimum of actions (eg like and subscribe or leave a comment and tag a friend).
To ensure users trust your honesty, run a live giveaway. Any random number generator will work for this. It is best to keep records of sweepstakes in your account.
Step 6: Mutual advertising
Confused about how to promote Instagram for free, don't neglect to search for PR partners. Like the latter, you need to consider accounts with the same target audience as yours.
It's not just about competitors. For example, it will be beneficial for an online cosmetics store and a makeup artist to exchange advertising posts.
Bloggers for mutual public relations can be found in a number of ways:
- I'm writing directly to direct profiles with a target audience close to yours and the number of subscribers comparable to what you have achieved.
- We use special tags (#sfs, #mutualPR, etc.)
- are looking forums, websites, groups on other social networks dedicated to the topics of mutual advertising.
- We participate in a marathon that brings together several bloggers. As a rule, during this event, registrants of each of them receive an invitation to register with all marathon organizers.
Step 7: Advertising for money
Target – a universal paid method that allows you to promote Instagram from any direction. But its advantage is the possibility to customize the display of ads in your account to a selected audience according to the specified parameters.
An ad can be shown to people of a certain gender, age, residents of a certain region, etc. But the more competent the target is configured, the cheaper each subscriber or click will cost.
Advertising to promoted audiences is another official way to promote a page. And the cost of such an advertisement depends on the number of subscribers. But it is important to verify that they are a product of fraud. This is evidenced by a small number of likes and comments on posts, the absence of any activity on the page.
Effective Instagram promotion is a process that takes time and effort. Faster and easier to buy bots. However, the caveat is that only an excited and interested subscriber can become a customer. Nor can we forget that bots increase the probability of blocking your account by the administration of the social network. And they are a direct threat to your reputation.