SEO Tools the future is about voice search and its overall impact on users, traffic and search engine optimization of each site separately. We know three strategies you can apply to this tool right now. Interesting?
when the classic SEO Tools don't increase performance - turn off the busy road everyone travels on and get a helicopter. When you see the full picture, you will understand that there are many ways to optimize your site and increase traffic. Your foreign counterparts are already traveling on them with force and strength. Join the new stream and earn more!
The content of the article
SEO Tools:
what's with the voice
How often do you read Western sources? Learn English and stay up to date with all the new SEO strategies and trends that you won't hear on more than one free webinar. Even so, because those who transmit them are too lazy to translate. But even if you are far from free reading, and with a dictionary – far and still painful – read researchers and experts from scratch. It must have been translated by someone else.
Who to read:
About voice search, for example, Neil Patel and Brian Dean have been writing for a long time. They believe that this tool will change the world of search engine optimization. SEO Tools will no longer be as familiar and boring as we know them.
Where did we get all this?
We love statistics. It lets you hop into a helicopter and fly over a busy highway, along which all SEOs shuffle from year to year.
What do we learn from statistics?
For example, we found that the home web is very “stupid” compared to the West. This is for the same reason that word-for-word books on marketing and psychology are not suitable for Russian businesses and for a single person. Everything needs adaptation. And even the web. This is not good news. But actually, it's also not very accurate. Because there are such phenomena that fall into the category of “global”. Voice search is one of them.
How voice search will change everything:
Users love voice commands
Studies have shown that this option is understandable for people of all ages. So there is no segmentation here. At the same time, users prefer to use their voice to search for information in completely different circumstances. In other words, whenever you want:
- In the bathroom;
- during cooking;
- During sports training;
- By spending time with friends.
It's a little intimidating that this personal data is available to data collection services, but who cares when it becomes a great excuse to improve your SEO, right?
How to use Future SEO Tools
You have three options
Strategy #1 - Structure
SEO Tools work well when the data is well organized. In our case, ordering means doing a good job with site metadata and code elements. Let's draw on the experience of Western colleagues to understand how to apply data structuring in your project.
We took this screenshot from Neil Patel's page. This is how the query appears in search when you use a voice command:
And this is what the data looks like:
Note: If you don't know anything about data structuring, you can safely "google" it. We are not going to describe all of this here. So you can finish reading the article and not fall asleep.
SEO Tools in detail:
What does voice search and metadata have to do with it?
To understand the user, become him. Research something about the company using voice commands. What comes to mind first?
- How to get in touch is about contacts;
- When is about opening hours.
These categories are easy to structure and must be precise. They also rarely change.
If you have a local business, working with data is key to promoting SEO. Do not forget to register on Yandex.catalogs or other similar services. Targeted advertising is also, in a sense, working with data. The better your list, the easier it is to find you. And it doesn't matter if it's voice or text input
Strategy #2 – use Google My Business
Or at least fill in all the details about your company so it's easier to find you. Despite voice being used by everyone, always and everywhere, the most frequent requests are still local.
To be found on Google My Business
- Fill in the “About Me” section of Google My Business
- This also applies to your website, usually this data is placed in the “footer” or footer;
- Make it easy to contact you: address, phone numbers, postal addresses, social networks, etc.;
- Write what you do, just briefly (no more than four hundred characters) and choose the exact category;
- Post beautiful photos and images, and keep them in tune with the theme of your activity. Don't get carried away by the actions
- Understand link mass;
- Write titles and descriptions (titles and descriptions);
- Learn to work with social signals (make sure you get good reviews, write yourself or ask for reviews of your product)
Strategy #3 – Adapt
If you use voice search, you'll understand what we're talking about. Have you ever done this on a desktop or laptop computer? Not very convenient, right?
Most voice commands are over mobile devices. So make your website responsive. Nothing should crash, take a long time to load. Everything that is clickable should be. And it should be convenient:
- buttons,
- text;
- Images.
SEO Tools work for you when used in combination. Don't forget anything, check back periodically. To do this, it is not necessary to hire an SEO specialist or request an audit of some service that found it on the Internet or you have found it.
Note: Sites like this are good for self-testing.