If you have a useful product or service, potential customers should know about you: for that, there are promotion on search engines websites, landing pages and advertisements. Optimize your online resource so more people know about you. How to do this? All important changes start from within, so first find out how your site works and what elements of it affect search rankings. And we will help you with that.
The content of the article
Promotion in search engines: how robots will like it
For search bots to notice you, several factors must converge:
- Content exclusivity
- microdata
- website structure
- Page load speed
- Usability
- binding
- social buttons
- robots.txt
- tag
- meta tags
- Duplicate pages and titles
- semantic core
Don't be scared right away. We'll go through all these terms and tap on each item, each of which will gradually turn into a link to a detailed article. But first, let's dwell on the last point, which is one of the first in search engine optimization.
The influence of the semantic nucleus in the promotion in search engines
Golden rules for optimization simplicity:
1. Use 2 keywords for a website page;
2. When embedding key queries in the text, highlight them in bold or italics.
3. By the way, did you know that the higher the text is placed on the page, the easier it is for search engines to find it?
But back to keywords. The semantic core is built based on queries that users make. One of the most popular key picker programs is Yandex.Wordstat. Some optimizers also use the Mutagen service, but their free version does not allow you to request more than 10 keys per day.
Promotion in search engines depends on low frequency keywords and their direct occurrence
Now let's explain everything.
Choose low frequency keys. What does this mean for you? In order for your unique text to appear in search results, don't use words that ask too much and often.
For example, we target a search query: “Site Promotion” and get 100,715 impressions per month. If you use that phrase as a key, you will never read this article. Only if we don't send it directly to your mailbox via push mail.
To help you read this text, we are restricting the query to a more precise one: “Search Engine Promotion”. 728 impressions per month is a less competitive request than the previous one, isn't it?
We're working with him.
The key, as you can see, is contained in the header. It's right at the beginning of the sentence "Promotion on search engines: how robots help to find customers”. This is called direct input. When we don't decline words and put them at the beginning of the text. So the robots find them faster.
And yet, don't forget to highlight the keys.
Direct input is also recommended for the first sentence of your unique text. And it will not be superfluous to use the key in subheadings within the text.
If you use WordPress for your website, there are two SEO plugins to consider: Yoast Seo and All In One Seo Pack.
Below the text, you can enter settings for search engine optimization. They include manual entry of Title, Description, and comma-separated keys. At first glance, items like “Seo Title”, “Meta Description” and “Focus Keyword” are duplicates of the previous ones. But not that. Don't be lazy to fill them in every time you put new text on the site page. Also try writing a different description, meta description and titles.
So optimizing your page from the inside out will feel more natural than if you were to target information on a copy and paste basis.
Don't forget the images for the text. They also need to be optimized. The main points you should not forget: Title and Alt.
If you already have a website, check the pages already published – are they optimized enough? SEO plugins and our simple recommendations will help you with that.
To be continued…
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