Entering 2022 with high hopes for a year of comprehensive economic and social renewal. However, the outbreak of the epidemic caused many areas to become stagnant, closing even all traditional stores. Currently, the signs of Covid disease in the world have not shown signs of cooling down and will last for years to come. To help everyone understand the situation to adjust the marketing plan accordingly, we will share with you 3 tips How to do affiliate marketing effectively? leading during the pandemic to increase productivity and user interaction. Let's follow the detailed article just below.
The State of Affiliate Marketing During Epidemic Season
The pandemic has affected most companies. The hardest hit sectors are probably the tourism, aviation, retail and services sectors in general. On the contrary, there are also sectors that have achieved remarkable growth during the epidemic season, such as pharmaceuticals, functional foods, fast-moving consumer goods, online applications, e-commerce and online games. , video platform, door to door door delivery…
For affiliate marketing, the epidemic has no direct impact. Instead, it changes consumers' buying behavior and leads to rapid changes in marketing methods to reach target customers. In order not to waste time and money on incorrect marketing methods, you should research the trends that will “take the throne” during the epidemic season. This helps you to better reach your customers and stay ahead of industry trends.
3 Effective Ways to Affiliate Marketing During Epidemic Season
As the boom in digital technology has brought the rise of SEO, content marketing and social media channels. In previous years, the remarkable growth of chat bots and AI (intelligent artificial intelligence), video marketing, automated advertising… this year and after are still a popular trend. In addition, there are some notable new trends. Here, we will update these trends and the How to do affiliate marketing effectively? Future.
Interactive content is a prerequisite for effective affiliate marketing
We are no strangers to the trend of content marketing (content-focused marketing) in recent times. Because of consumer life improvement, customers focus on the value of products and services rather than prices or incentives. So content is still the “king” in affiliate marketing.
Additionally, according to a Marketing AI report, more than 90% of marketers agree that interactive content is more effective in driving consumer buying decisions than 70% of static content. Here are some types of interactive content you can apply to your affiliate marketing network:
- Live broadcast: We cannot fail to mention the form of livestream- live streaming because this is the hottest trend on social media platforms like Youtube, Facebook… This is considered one of the hottest trends. How to do affiliate marketing effectively? Best. Marketers can directly interact with customers by answering questions directly and can sell while they are live. At the same time, the information provided is also clear through words.
- Questions and answers: This is not as prominent as it helps companies gather information from customers while answering fun questions on the site.
– Viral videoViral videos are interesting and funny content that easily grabs the attention of viewers. By liking, sharing is helping this form to have the highest speed of dissemination.
New SEO style
According to studies, the conversion rate for SEO is up to 14.6% and much higher than other ways. Google's search algorithms are constantly changing and affect users' search results. Over the next few years, the SEO industry is expected to work tirelessly on algorithms to match new trends:
– Voice search: Users increasingly tend to find information through words rather than typing. So you have to focus on SEO keywords with the most natural tone that suits our way of speaking.
– Search by image: This is also a form of research that will prevail in the future. You need to optimize images, titles, sizes and even quality to attract users.
Social Commerce – Social Commerce
Social commerce is a combination of electronic commerce (e-commerce) and social media (social media) in a rapidly developing technology environment. More than 30% say that social media is becoming an important source of information for purchasing decisions. To take advantage of this, you can combine writing reviews, sharing experiences, and inserting links and advice that people should buy. Please note, the text must be honest, it must not use flowery words to gain the viewer's trust.
Epilogue
above is 3 How to do affiliate marketing effectively? that you should update to make the affiliate better during the current epidemic period. Follow us to become a trendsetter and reach customers more easily.