How did we get to this point, and how did we get out later, what is the art of website promotion, if not in understanding the principles of search engines? Ten years ago, there were over a trillion pages on the Internet. Now imagine how many times that number has increased in the last eight years! How can this ocean become that drop that the World Wide Web will spit in the top positions of search results? And how to make that specific drop of content valuable to the user?
The content of the article
The internet universe is expanding endlessly, so what yesterday was a needle-hole-sized vulnerability has now expanded into a screw-hole. But for every vulnerability there is a solution. That's the beauty of technology – there's always a solution.
The Internet is an ongoing social activity
This happens regardless of your participation, desire or protest. For example, here is the crowd. Everyone is screaming. Some people have a naturally high voice, others have a microphone. But most voices merge into a wave of noise. So you need a sound amplifier, and a good one, if you want the message to get through, not just noise.
SEO tools are the boosters that web resource owners need to become more visible to the user.
But only at this concert, even if you have the most expensive microphone in your hands, the crowd is always loud. The Internet is a stage where you can “run” non-stop if you have the capability. But where to get it and how to replenish it so you don't get forgotten?
It all starts with a quest
The website owner's main resource is their website. Useful, adaptable, with interesting unique content. Second is the search engine's task to find this site. SEO optimizers are committed to helping the best websites get to the top. Users see them, visit them and, if the site does not lose quality, they become sources of information without which many of their readers or subscribers can no longer imagine the beginning of the day.
Yes. Social media didn't kill anyone. This is another story and we will come back to it later. But not in this article.
Note: Search engines have not always performed well and websites have not always looked for quality.
How SEO Experts Remembered People and Stopped Writing Just for Robots
A few years ago, “keyword spam” pushed aside SEO as a ranking tool in the eyes of users. The reputation of this technology suffered from the fact that SEOs stopped taking people's interests into consideration and focused only on tasks and money. The Zakazniks, on the other hand, had little interest in people. They just wanted to be at the top of the poll. Here is nonsense. People thought it wasn't about people. Of course, this mechanism did not last long.
The algorithm is lost, but something more important is found
In the pursuit of profit, we often forget the logic of cause and effect. If you only work for money, or to give a result, but your methods are not of the highest quality, this work can be ironically called a “project”. But it's certainly not about working on projects. This is the nature of the duration of the interaction. Low quality systems are often very short-lived in nature and break down – this is their characteristic, at the most unexpected time.
So “spam” is bad. But it is no longer allowed. In the recent past, users thought that SEO was just this process of feeding links to web resource pages.
Of course SEO is harder
As users stopped loving SEO optimization, although they didn’t start to understand it anymore, experts in this field, as if waking up from a dream, suddenly started looking for ways to “fix” and “clean up” search results from bad content. And we think about how to make robots smarter so they can do it themselves.
SEO experts have missed a simple and convenient algorithm due to their own aggressive SEO. This loss, like a hurricane, drove all the black and aggressive SEO workers to Magic Land, where it turned out that “key spamming” is just an illusory tool to win. And if Goodwin from a well-known fairy tale deceived the inhabitants of the country of OZ, passing the glass like emeralds, then it was not possible to pass the content that some time ago “attacked” Runet as quality information.
real world magic
The user lives in the real world and can distinguish information on the site that is written for a person from that which robots can read. And robots still haven't learned how to buy from people... well, back then they definitely didn't know how to replace website owners - actual readers, subscribers, and customers.
Gone are the days when “spiders” read keys and users went back to reading books and paper guides, because the Internet was overflowing with content that only machines “seen”.
While search bots are learning new algorithms to produce accurate results, SEOs put their “shamanic diamonds” aside and turn to technical literature for answers. In this article, we are trying to understand what the user wants and how search engines learn to recognize these queries.
Is the Internet universe infinite?
The moment is no longer something indescribable. Now – this is the period of time during which the user receives a multi-page list of responses to their request. Is he satisfied with the results, or is the work of search engines just creating the appearance of efficiency? Maybe this is just a global scroll of the same data that copywriters endlessly copy from each other, creating informational noise and pulling the user away from their goal – to find what they are looking for? And are search engines able to distinguish “fictitious” sites from useful sites?
Google knows this: four years ago, a Google employee at the SMX Advanced conference reported how many web pages are contained in the company's search engine index – nearly thirty thousand trillion pages!
Do you know how to spell this number correctly? We decided to find out what it would be like in numbers and asked for help from an online calculator. So he hung…
Tell me what you're looking for and I'll help you refine your order.
We are looking for something all our lives. People are so organized. Search engine optimization technologies are designed to make finding information easier. That's what we call – the art of website promotion.
Engines learn to understand what people want. While the people themselves do not fully understand each other. Can you imagine the difficult task developers face? Here psychology is intertwined with mathematics, our desires and the precision of its formulation. And much more. Which still doesn't fit the format of this essay.