Google AdSense is an advertising program that allows you to display ads on your website, blog or YouTube videos and get paid when visitors click on them. Ads are created by companies using Google's AdWords program, which you provide with a special AdSense code on your blog or website. For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate income, which is why it is so popular.
Pros and Cons of Making Money with Google AdSense
The Google AdSense program has several great advantages which are:
- Join for free.
- Eligibility requirements are easy, which means you can monetize your website or blog, even if it's brand new.
- There are a variety of advertising options and some that you can customize to match the look and feel of your website.
- Google pays monthly with direct deposit if you reach the limit of US$ 100.
- You can display ads on multiple websites from a single AdSense account.
- There are options for serving ads on mobile devices and RSS feeds.
- You can easily add it to your Blogger and YouTube accounts, although with YouTube you need at least 1,000 subscribers and 4,000 watch hours to run AdSense on your videos.
However, making money from AdSense also has some limitations:
- Google may terminate your account immediately and will not forgive you if you break the rules.
- Like all forms of online income, you need traffic to make money.
- When people click on your AdSense ads, you earn some money, but visitors also leave your site, which means you miss out on the opportunity to earn money from higher paying affiliate products or products, your own products and services. .
- It doesn't necessarily pay more than other similar advertising programs.
- AdSense is a great money-making option, but it's not a get-rich-quick scheme or make money doing nothing. Also, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners found out the hard way that they violated Google's policies and lost their accounts for good.
AdSense ad types
Google offers many different types of ads to display on your website, including:
- Text: Text ads using words, in the form of ad block (a voucher) or affiliates (offers list) and comes in various sizes. You can customize the color of the box, text and link.
- Image: Image ads are image ads. They come in many sizes. You can choose an ad feed option that combines image and text ads.
- Multimedia: These are types of interactive ads that can include HTML, video, and flash.
- Video
- animations
- AdSense for Search: Allows you to have a Google search box on your website or blog. When a user enters a term and performs a search, the search results page opens with AdSense ads. You can customize the search results page color scheme to match your site.
Google AdSense Payment
Google pays via direct deposit or check each month your earnings reach or exceed US$ 100. If you do not earn $ 100 in one month, your earnings will carry over and add to the next month. Whenever you reach the US$ 100 threshold, Google will issue a payment in the next billing period. Through your AdSense account, you can see your current earnings, which ads are generating the most clicks, and other useful data.
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Tips for making money with AdSense
Making a substantial amount of money from AdSense takes planning. Here are some tips for maximizing AdSense revenue:
- Read and follow Google's rules: Webmasters must comply with Google's webmaster policies as well as the AdSense program policies.
- Don't click on your own ads or ask others to click: Encouraging pay-per-click (PPC) clicks or using a program designed to drive traffic to AdSense pages is against the rules. Remember, Google doesn't condone breaking the rules, so make sure you stick to them.
- Have great content that your target market wants to read: Ultimately, you make money, whether through Google AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
- Use organic traffic building website marketing techniques: Search engine optimization and article marketing are effective in getting free traffic to your website.
- Make sure your website/blog is mobile-optimized: The number of people using mobile devices is high. Also, make sure you're using responsive ads so that Google can display the appropriate ad sizes for the mobile devices viewing your site.
- Check ad types and placements to find the options that lead to the best earnings: Start with the standard sizes (300×250, 728×90, and 160×600) and convert them to see if one size generates more clicks than the other.
- Your maximum ad placement: You are allowed three default ad placements per page. Use them all to maximum benefit.
- There are ads above the fold: This is the part of your page that can be viewed without scrolling.
- Place your leaderboard ad below your header/logo: Instead of placing an ad at the top of the page, place it next to your logo where it is most likely to be noticed.
- Include ads in your content to show: This means having ads on your articles, which can increase clicks as they will be seen while reading the post.
- Track your results: Google can overwhelm you with tools and feedback, but do your best to analyze your data to see what it says about your results so you can get the most out of your efforts.
- Read emails from Google: This can be especially important if Google is sending you a warning about something Google doesn't like on your site. Failure to resolve Google's claims will result in termination of the program.
Conclusion
As you can see, there are many ways to earn income from a website or blog. But many require you to have a significant amount of traffic before making money. AdSense with PPC is a good monetization option to start with. You don't need to create anything, you can join the day you start your blog or website, it's free and it's very easy to add promo code to your website.