Whatever your business: a clothing store or a turnkey renovation, social networks will help you develop it effectively: get closer to your audience, attract new customers and increase sales. SMM Promotion you can do it yourself, but it's still better to delegate to specialized agencies. Finding smart experts is a task on which the success of your project directly depends. But here business owners are often faced with a misunderstanding on how to choose the right contractor?
Our editorial team collected the main criteria that should be guided during the search and made its own classification – the top 10 SMM agencies in Kievwho was entrusted with working with social networks by successful companies.
What is the first thing to do?
So, you've decided to look for a team to help you with social media promotion.
There are many companies and offers, so to make it easier for you, you should filter the selection criteria as much as possible.
Write to yourself what marketing goals you need to achieve with the help of SMM: increase sales or awareness, create a unique campaign, or agree to a long-term cooperation. This will narrow the search radius and you will understand exactly what services you need.
What to look for when choosing an SMM agency?
Which agency to contact you is a difficult question. It all depends on the project and budget. But in any case, there are markers that will tell you very accurately about the professionalism of the company and whether its business is worth trusting.
When compiling our ranking promotion agencies on Instagram and Facebook We pay attention to criteria such as:
1) Specialization
We were only interested in SMM Promotionso we were looking for agency in Kiev, which specializes in this specific service. If you need SEO, for example, look for an SEO agency. The narrower the specialization, the better you will receive the quality of services.
The ideal is to look for a team that has already implemented projects that are closer to the specifics of your brand. Restaurants, FMCG brands, retail, finance – all topics are very different and each has its own characteristics. So if, for example, you want to promote scholarships, and your potential partner only worked in the financial sector, it is unlikely that he will have enough experience to do an amazing project right away.
Also read: “Inbound Marketing – Engaging Customers with Useful Content”
2) Website, blog and social networks
Any digital agency ideally, he should have a website – his own business card. There you can explore which services are told what the team's strengths are, whether you like the job and the positioning in general.
If the site has a blog where employees themselves write about specialized topics, that's a big plus. And one more proof that the team is made up of professionals ready to share their experience.
Social media is a more controversial subject. Some are actively promoting them, others declare that they cannot allocate time to their pages as their teams are full of projects.
In our opinion, it is better when the agency maintains its own social networks, as this indicates that the team is trying to maintain its image and convey its vision of the digital world. From the publications of our main agencies, we learn about their products, interesting projects, expertise, values.
3) Experience
A company can claim to have a strong and cohesive team. But actually, due to staff turnover, some of the employees may be newcomers who lead the projects transferred to them by trial and error.
To understand how social media algorithms work, to understand all the nuances, to learn how to launch ads with the lowest cost per lead, it is not enough to take online courses. All this takes a lot of time if we are talking about legal digital experts. So pay attention to the staff. Who and how long have they been working in the area of expertise? We can easily find this information on our Facebook or LinkedIn list.
4) Case
There aren't enough pretty “about us” descriptions on the websites; Facts and evidence are needed here.
We select agencies that already have many projects successfully completed. From her cases, it was immediately clear what tasks the team was facing, what action plan she proposed in terms of creativity and efficiency, and whether the client was able to achieve the expected result with the proposed SMM strategy.
5) Current customers and content level
Before deciding on preferred agencies, we look at clients who already work with them. If the professionals you intend to hire work (or have worked) in large companies, this will also confirm their level of professionalism.
After that, we went “into the field” and saw how these customer pages are maintained. We analyze how the brand page is designed, what is the quality of the photo, video, motion design, if they use trends and situations in their posts, how they communicate with the public through texts, how aesthetic are the stories of the Instagram and how quickly they respond to subscriber comments. In addition, we found out if agencies cooperate with opinion makers and what are the special projects launched in the immensity of social networks.
6) Reviews
Remember how we came to the conclusion as to whether we should buy ourselves this product or that? Of course, we immediately google reviews. all our chosen SMM agencies there are comments about your services on the same Facebook or Google.
Of course, there must be a real person behind every cooperation opinion, but if you doubt this analysis is real, it's easy to verify. Alternatively, you can ask 2-3 fellow marketers for recommendations and hear their real feedback.
Also read: “Business Trends for 2020 and Expectations for 2021”
7) Service
It's time to check your first impression by marking a missing connection. After all, it's much easier to understand who is who when you talk to the team. To get started, you can write to the courier, courier or agency mail. Some will respond promptly and in a personalized way to your request, while others will ignore or indifferently send you a model briefing. So much for customer service from the first minutes of interaction. Judge for yourself.
So who to trust SMM Promotion on the social networks?
We share our favorites according to all of the above criteria – for your attention, the top 10 digital agencies in Kiev according to our editorial office:
- Have Digital
- Ambulance
- Digital Hoshva
- Sasquatch Digital
- kiwi agency
- New Strategies Group
- Farion Agency
- TheSMM.agency
- Marketing Systems
- TheLAB Agency
SMM agencies on this list, in addition to what they provide complex promotion on social media, draw attention with their determination and constant desire to change this digital world for the better. Analyzing their cases, we realized that they understand the clients' tasks, know how to apply certain tools and take responsibility for the best result.
I agree, it's good when expectations match reality. Remember to choose cool SMM Agency in Kiev – This is just the beginning. Whether he will become your faithful partner or just another contractor – time will tell. But be prepared that with each team you have a “coincidental” trial period. And if all goes well, you'll need to maintain the outcome and work on trusting relationships to reach common Digital Heights!
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