In business in general and dropshipping in particular, to be successful, businesses must possess special qualities. Through research on some famous dropshipping operators in the country and in the world, we were able to trace 7 main factors that determine the success or failure of a dropshipping.
1. Always create added value for customers
When you always create new value for customers, make every time they try your products and services, customers feel more satisfied and excited, it means that you have left a mark on their minds.
What they have after spending money to buy is not just the product you sell, but your customer service as well. You are not only selling, you are also selling your service attitude, friendly attitude, enthusiastic advice attitude to be able to provide the most useful product information to customers, your attitude in answering all their questions…
In a world where there are countless suppliers like you, to stand out, it is imperative that you build special offers for customers that help you create a competitive advantage in the market. Plus, they're like an invisible string that forces customers to stay with you.
Here it is important that you show that you respect the customer, you always want the customer to receive better and better benefits and how to make the customer feel that.
2. Focus on Marketing and SEO Strategies
This is the process of website optimization and marketing to increase brand visibility online, particularly in Google search, social networking sites, forums and related sites.
In a study published in Search Engine Land by BrightEdge, which determined that an average of 51% of a website's visitors were obtained through SEO-driven organic (organic) search sources, paid search (PPC) accounted for 10% on average, and Social networks accounted for only 5%.
These numbers may vary depending on the industry. With business, SEO accounts for over 70% of a company's traffic.
If your business is in its early stages and has a limited budget, it's a good idea to proactively hone and develop your SEO and client marketing skills. This helps you to take all the steps firmly to bring your product to successful customers.
Marketing and SEO is an extremely important job, especially in the first 6-12 months of business when few people know who you are. Once you run a website, you need to spend at least 75% of your time on marketing, SEO and traffic generation for at least 4-6 months. Once you've established a solid and stable marketing foundation, you can reduce the size of these jobs.
3. Specialization
In most successful dropshipping stores we can find one thing in common is that they all specialize in a certain product or niche. The more specialized the stores, the better your success rate.
You want to sell sportswear and focus on providing sportswear for elementary school children. You want to sell women's pajamas and only focused on women's pajamas…
Many people will think that restricting product offerings too much and focusing on a single market segment will limit their potential customer base and bring them to a halt. But the truth is that specialization allows you to communicate more effectively with customers, have the opportunity to understand the “gods” and easily stand out from the competition.
If you're opening a store in a new niche, you might not know which customer segment to focus on, but that doesn't matter now. But once you've gained work experience and understood your customers, you should identify the segments that are most profitable and allow you to deliver the most value. Next, try to position your company to focus entirely on your customer's needs and problems. You'll be surprised how your conversion rate skyrockets even when you're charging high prices.
Remember, if everyone were your customer, you wouldn't be able to meet everyone's needs. Specialization makes it easier to differentiate and focus your marketing efforts more effectively.
4. Take a long-term view
Building a strong dropshipping business takes time and is really serious about the work. In fact, your store will take at least a year to grow well and generate your ideal income.
It is also important to understand that the first few months are the most difficult. You will have to deal with customer indifference, struggle with days of no sales, issues with your website and also potentially a single underperforming ad execution. Please understand that this is normal! Rome was not built in a day and no dropshipping business can be successful in a day or two. The end result will reflect your efforts and perseverance.
If you mentally prepare yourself for a challenging start and don't expect to get rich overnight, you'll be more likely to lead your business to success.
5. Provide superior service
The Internet is an environment where everyone can exchange information and share life experiences with each other. With the rapid growth of media, your reputation on social media is very important. If you just let a few mistakes happen to your customers and it annoys them, they're likely to let the world know – including potential customers.
Of course, if this happens, the most affected part is that you will not only have a sales problem, but more serious, your store could also face a wave of boycotts. So, in any case, you should treat your customers like true gods.
However, when doing dropshipping, you will also often find when customers complain about the quality of shipping products or services that you obviously have nothing to do with these jobs. If there is a problem with the product, it is because your supplier has not checked the goods carefully before shipping, the shipping company has a problem, so the order may arrive late. However, the person who should receive negative reviews is you. In that case, the best solution is probably to apologize and accept all compensation for your client.
Having loyal customers is a business success in marketing tactics. Selling to a loyal customer is certainly easier than convincing new ones. If you serve your customers in a special way, they are likely to advertise and recommend your products to many others. Letting customers speak highly of your product is definitely more objective than having praise for your own product.
With the best service, you can build a favorable business and encourage repeat purchase behavior from customers, thus generating more revenue for you.
Making customer service a priority will help your dropshipping business quickly achieve success, so make them your top tasks.
6. Don't focus too much on small problems
Don't focus too much on small issues like your business name, theme or store color, as they won't be very critical to your success.
What makes a successful business is what we just talked about: adding value to customers, marketing, excellent customer service, expertise and an enduring commitment to quality. However, new sellers will spend weeks, sometimes months, struggling to make decisions between suppliers. It's precious time spent on developing core aspects of the business.
Do your research and make informed decisions, but don't let small decisions stop you.
7. The most important beginning
The most important step – the one most people run the risk of giving up and never taking is actually getting started in earnest, with the will to build your business! This is the hardest thing for most people and is often the result of fear and uncertainty.
A common misconception is that entrepreneurs and billionaires in the world are successful because they have a solid foundation from the start. However, when you dig a little deeper, a little closer, you will find that most of them have fears and reservations about not knowing how things will turn out and what the outcome will be. But in the end, they chose to go ahead and continue with their plan despite these doubts and hesitations.
If you are serious and really hopeful about building your own dropshipping business, you need to do the same. Carefully study future directions and start now. I hope that you will soon reach success on the path you have chosen.
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