How to organize a real estate appraisal business on the Internet and beyond

Express budget in 15 minutes without leaving

The uniqueness of the idea lies in the fact that the valuation procedure for any asset will not take more than 15-30 minutes of the client's time. Based on a comparative approach. In this case, the principle of substitution is basic, in which the valuation must be such that the buyer understands that he will not pay more than for a similar property with similar characteristics.

To carry out such an assessment, a brief market analysis is carried out based on existing proposals. The price parameters of other properties offered for sale must be as identical as possible. An approximate value deviation range is determined, which provides a fair value at the current time. As a result, the customer receives a value that will familiarize him with the approximate costs of purchasing an object, being able to compare it with the price of the asset that interests him.

Such a service is interesting and demanded not only in cases where it is necessary to establish the market price of an object, but also to determine the value of the material damage or to remove the conflict of the parties, when different appraisers have different estimates that differ significantly. For an online assessment, there is no need for an expert to visit the facility – the application is left on the website, after which the customer receives an invoice for payment. As soon as the payment is made, the order starts to be executed, and its results are sent to your email or SMS.

Online evaluation of different types of objects

Express valuation can be useful for a wide variety of assets and situations:

  1. Valuation of an apartment in the cash purchase or mortgage application, as well as in the case of bidding, determining the liquidation value. It is necessary not only for a private person, but also for judicial authorities, banking institutions, bailiffs, insurance companies, etc.
  2. Evaluation of houses and/or land. The procedure is in demand in purchase and sale transactions, secured loan registration, cadastral value determination, insurance, etc. The price stated in the report will be affected by the object's remoteness from city limits, the presence of green areas and reservoirs, village development, infrastructure and communications.
  3. Assessment of damage caused by fire, flood, etc. In this case, an objective assessment is necessary to establish the amount of material damage and subsequent compensation. With a report showing the cost of restoration work, you can increase the likelihood of reimbursement.
  4. Assessment for court and guardianship. The procedure may be required in the division of assets, in the resolution of disputes and conflicts between the participants, as well as in the determination of the solvency of the guardians.
  5. Vehicle assessment. Useful in disputes with insurance companies, after an accident, theft, third-party damage.
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To establish the approximate market price of an asset, the client must send a photo of the object and indicate its characteristics. It is best to provide scanned copies of technical documentation with retouched parameters in the form of address, license plate, etc.

A step-by-step plan to start a business for an express valuation of real estate assets in 7 steps

An entrepreneur starting out by opening an appraisal agency should go something like this:

  1. We study the competitors' market, elaborate commercial justification and offer.
  2. We legally register business activities.
  3. We are looking for a room (if needed).
  4. We find 2-3 licensed specialists and apply for permanent employment or negotiate cooperation and payment terms.
  5. We buy the necessary software.
  6. We publish an ad and start with the private market.
  7. We start cooperation with real estate, collection companies, quick loan organizations.

how much can you earn

A classic detailed assessment starts at 5,000 or more, depending on the object and its complexity. However, it is prepared for at least a couple of days. The express assessment requires 150-30 minutes maximum, and the report itself is much more concise. Therefore, the approximate cost of the service can be from 300 to 500 rubles. So, in 1 day, each specialist will be able to answer 5-7 requests and earn an average of 2,500-3,000 rubles. Both appraisers will bring the company about 150,000 a month. Given the small initial investment, they can be recouped after a few months of work.

How much money do you need to start a business

The registration itself will take about 8-15 thousand rubles. About 25,000 rubles will have to be spent on advertising and posting information on bulletin boards, etc. You need a website and software for online evaluation. About 100,000 rubles must be provided for such articles. If you do not open an office space, but work only online and pay for the services of specialists per piece, then 140-150 thousand will be enough to start a small business, and it makes sense to spend the rest of the costs as the business grows. grow up.

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business organization technology

At first, the main load will fall on the website of the evaluator company. Therefore, it is important to communicate the provision of such a service to the best possible number of potential customers. The main focus is on individuals. Then you need to get around the real estate agencies in your city (district) and leave your coordinates and work samples. You can work with them on a commission basis for every customer you bring in. The same is done with notaries and insurance companies (brokers), banking institutions.

The profit received in the first year of operation pays for the start-up costs and also becomes the basis for further business expansion. It is necessary to be attentive to the promotion of the site and, later, to order and launch your own mobile application for gadgets and mobile phones. After that, you can think about the convenience of opening an offline representative office.

The uniqueness of the idea lies in the fact that you can start its implementation with 1-3 people remotely, using the Internet and your own website, and work throughout the Russian Federation. In the long run, you can imagine a more hyped version of the project: a few evaluators, an IT team, a lawyer, an accountant, an administrative administrator, and your own permanent office.

Legal framework

Do I need authorization to open a business in the express appraisal of real estate

Regulatory authorities do not require the obligatory obtainment of licenses for this activity. Working on the Internet, you should not contact any authority. If you open an offline representative office, you will need the facilities to meet fire safety standards. Assessors must have certificates that confirm their qualifications and are issued upon completion of training and passing an exam. The valuers' professional activities must be insured, and they must themselves be members of one of the SRO companies.

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Which OKVED to indicate during registration

Select codes like:

  • 68.31.1 “Provision of intermediation services in the purchase and sale of real estate for consideration or contract”;
  • 68.31.3 “Provision of consultancy services in the purchase and sale of real estate for consideration or contract.”

What documents are needed to open

The creation of a valuation company is associated with the same document package as any legal entity. The constitutive documents (contract and minutes) must be prepared, in which all the joint-owners are registered, as well as the capital contributed, types of activities, composition of the governing bodies. In addition, you need to fill out an application form P11001 (you can get it from the website or from an IRS institution), as well as attach a copy of your state tax payment receipt. Senior management signatures are subject to mandatory notarization. The package of documents is sent to the state registrar.

Which tax system to choose for a business in the express valuation of real estate

Since at first this business cannot be called large in any way, the special tax regime of the simplified tax system can become the best alternative for taxation. In this case, the flow of documents is less and you only have to pay a single tax: either 6% of the total billing and receipts, or 15% of the difference between income and operating expenses.

Business information support

One of the important points for online assessment services to develop and for the company itself not to run out is the promotion and dissemination of its services. It is necessary to leave information about yourself at all themed events related to working with real estate and other assets. There are round tables for real estate, banks, insurance companies, valuation agencies.

You also need to place ads on online platforms. Firstly, these are Avito (a free checklist to make money on Avito here), DelovoyRynok, Dorus.ru, Slando, Doski.ru, ubu.ru, irr.ru, and the like.