How to start a career in digital marketing.
Building a successful business, becoming an actor or a singer is not for everyone. Most people have to get up every morning to work. And then see the sleepy faces of colleagues and the eternally disgruntled boss in front of you. But it's especially difficult for college graduates who are just trying to find a calling in life. Here are some tips, how to start a career in digital marketing yesterday's student and succeed.
Decide the profession you want
University graduates have the right to get a job in their specialty. But what to do when career start this area is complicated by high competition. Besides low wages and constant stress? Get a job outside of your specialty. There are many professions in IT and digital. And you can start a career there after completing the courses. Between them:
- SEO Specialist – promotes websites on search engines;
- SMM Manager – promotes pages on social networks;
- specialist in contextual or targeted advertising – sets up ads on Yandex, Google or social networks;
- programmer – develops websites, software, mobile applications;
- tester – detects flaws in new programs;
- copywriter – writes texts for websites, social networks, email newsletters;
- illustrator – design banners in Adobe Illustrator.
The courses will give you the opportunity to work in the areas described above. But you have to start from the bottom. Promotion is possible due to additional training and experience gained.
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Write a good resume. List your key skills, strengths and work experience. Furthermore, even what has been gained during student practice will do. Submit it for jobs that interest you. You can search in a number of ways: see employer offers on company websites, job search resources, or social media. When applying for a job, send a short cover letter along with your resume. And tell us about your advantages as an expert.
Don't discard friends. According to statistics, 65% of Russians find work through friends and relatives. Sometimes connections help novice workers get good jobs. But to qualify for serious IT or digital roles, family ties won't be enough. To do this, you need to have a wealth of knowledge and be able to apply it practically.
go to interviews
The next step is the interview phase, where you need to present yourself in a favorable light. Be courteous when speaking to your manager and HR. And also try to play the nerves and feelings in the background. Remember that you will have to answer for every word written on the resume. Be honest in interviews about experience and skills. Because any deception will eventually be revealed. If your application suits the employer, you will be called within a few days.
Don't be in a hurry to take the first job that comes your way. Take time to think. Weigh all the advantages and disadvantages of the proposal. Evaluate how HR and the head of the company communicated with you. Were they rude or asked personal questions? If you felt uncomfortable during the interview, there is a high probability that the new workplace will become a real hell. Agree to work only when everything 100% is right for you.
Join the team
Have you gone through dozens of interviews and chosen the company you dreamed of being in? It is worthy of respect. But everything interesting starts further afield. The new employee's task is now to declare himself an expert. Also, one who is capable of handling the responsibility assigned to him. It is important to show employers a personal interest in the common cause. As well as the desire for professional development and growth.
Don't be shy about low pay initially. That's what most college graduates go through. Working in seemingly insignificant positions will help you to feel comfortable in the organization, to be part of the team. And it will open up opportunities for further career advancement.
How to Start a Career – Don’t Forget to Upgrade Your Skills
You already know, how to start a career without experience. But this should not be limited. Employers appreciate employees who develop and acquire new knowledge. Mainly, directly or indirectly related to the position held. Attend refresher courses from time to time. And in your spare time, learn a profession related to your main activity. The authorities will appreciate these efforts with a promotion and an increase in salaries.
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If over time you have to change jobs, you can apply for two positions. And choose in which direction to continue the work. It may also happen that one of the professions becomes irrelevant. But you will have every chance to build a career in another field.
Skills do not equate to a degree
Now is the time to leave the usual life cycle – school, university, work. Career building is different, there are new professions that are not taught in higher education. The value of a degree is going down, skills are growing. Having started working right after school, in 5 years a person in the job market will be more valued than his peers who graduated from university. But the HR of some companies in Russia is still looking for a high school diploma. That does not correspond to the specialty, but the document must be.
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How to start a career from scratch in a good position? Zero chance of success if you stand still. People who seek professional growth and who are able to perform roles responsibly will be able to move up in their careers. Watch educational films, sign up for courses and develop.
What to do if you can't get a job
Don't despair and don't panic. Graduates of schools and universities often face difficulties in finding employment. Successful career start depends on a number of factors:
- an experience;
- the ability to present oneself;
- confidence in your abilities;
- moderate ambition.
Remember that very high ambitions, the desire to be able to do everything at the same time, often scare employers. But qualities like energy, sociability, openness, quick learning are valued. It is important that the candidate is able to generate new ideas and be a team player who can be entrusted with a responsible task.
Don't stop looking – maybe your dream job hasn't found you yet. Try, persist and everything will work out. Lucky for those who are lucky.